Curtis “50 Cent” Jackson Lands Partnership Deal With Sacramento Kings

Jul 27, 2022, 10:42 AM | Updated: Jul 28, 2022, 11:37 am
50 Cent on stage in Paris....
PARIS, FRANCE - JUNE 17: 50 Cent performs at AccorHotels Arena on June 17, 2022 in Paris, France.(Photo by David Wolff-Patrick/Redferns)
(Photo by David Wolff-Patrick/Redferns)

Rapper 50 Cent is now a part of the King’s path.

Or at least, his wine and spirits company and charity are.

The two announced a partnership Wednesday morning, as Sire Spirits “becomes the official premium champagne partner with their award-winning Le Chemin du Roi (fittingly translated as The Kings Path), a proud spirits partner with their award-winning Branson Cognac and presenting sponsor of one of Golden 1 Center’s largest premium clubs, Rush, serving courtside and season ticket members. The club “Rush by Sire Spirits” will feature a breathtaking 500 bottle Le Chemin du Roi Champagne Wall.”

“This partnership continues the Kings commitment to supporting diverse entrepreneurs and aligns our shared passion for providing youth with the tools and opportunities they need to succeed. I am excited to work together to support the Sacramento community,” Sacramento Kings Owner and Chairman Vivek Ranadivé said in a press release.

The two were pictured together during the NBA’s Summer League in Las Vegas.


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A post shared by Vivek Ranadivé (@vivek)

“I very much look forward to meeting the Kings fans and expanding the reach of my G-Unity Foundation and spirits brands in and around the city of Sacramento,” 50 Cent said in the press release.

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