Kobe Bryant’s BodyArmor Sports Drink Investment Is Now Worth $200 Million
Aug 16, 2018, 12:00 AM | Updated: Jan 4, 2019, 11:33 am
(Photo Credit: Jason Miller/Getty Images)
(Photo Credit: Jason Miller/Getty Images)
Looks like Coca-Cola is hopping on Kobe Bryant’s train. Coca-Cola announced that the company is purchasing a stake in BodyArmor.
For Coca-Cola, that means they decided to get their electrolytes the all-natural way from, the fruit juice-based sports drink that boasts superior nutrition and hydration, BodyArmor. Per MediaPost, this stake estimates BodyArmor’s worth will do over $400 million in revenue this year.
Per ESPN, Kobe Bryant bought roughly 10 percent of the company back in March of 2014 for about $6 million.
BodyArmor’s new valuation with the Coca-Cola deal mean’s Kobe’s stake is worth so much more; approximately $200 million, over 30 times his initial investment.
Bryant earned $328 million from his contract with the Los Angeles Lakers over the course of his 20-year NBA career and his bet with BodyArmor has now earned him a little shy of two-thirds of what he earned in the NBA.
BREAKING: @kobebryant’s $6 million investment in @DrinkBODYARMOR is now worth approximately $200 million https://t.co/Z7vuEzpha8
— Darren Rovell (@darrenrovell) August 15, 2018
