Record Super Bowl LIX audience boosted to 191.1M by Nielsen

For the second time since Super Bowl LIX, Nielsen has adjusted its calculation of how many people tuned into the game.

What was already a record audience now stands at 191.9 million people who viewed at least one minute of the Philadelphia Eagles’ 40-22 win over the Kansas City Chiefs, Nielsen said Friday.

The game averaged 127.7 million viewers across Fox, Fox Deportes, Telemundo and streaming services, according to Nielsen. On Feb. 18, the company released results from a new Big Data + Panel “Reach” methodology that found 182.8 million unique viewers watched at least one minute of Super Bowl LIX.

More on the NFL Super Bowl ratings

A recalculation has now added more than nine million new viewers to the final count.

For comparison, last year’s Super Bowl in which Kansas City defeated San Francisco set the previous record at 182.2 million.

Big Data + Panel Reach replaced the company’s previously used Total Audience metric.

–Field Level Media

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as Vegas has found its man at quarterback, while Seattle has embraced a full reset, as the Raiders have traded a 2025 third-round pick to the Seahawks in exchange for quarterback Geno Smith, according to multiple reports.

Smith, a full-time starter in Seattle the past three seasons with two Pro Bowl nods, will be reunited with former Seahawks coach Pete Carroll, whom the Raiders hired this offseason. The 34-year-old has a base salary of $14.8 million in 2025 but is expected to get a new contract with Las Vegas in the range of $40-45 million per year, according to The Athletic’s Dianna Russini.

Las Vegas has more than $80 million in salary cap space, according to Over the Cap.

Carroll, 73, was out of coaching last year after mutually agreeing with the Seahawks to step down as head coach. He stayed on as an advisor.

Geno Smith was Carroll’s starting quarterback his final two seasons, piloting the Seahawks to matching 9-8 records after taking over for Russell Wilson, who was traded away before the 2022 season.

That year, his first as a full-time starter in Seattle, was Smith’s most successful, as he threw for 4,282 yards and a career-high 30 touchdowns against just 11 interceptions, leading the Seahawks to the playoffs.

Read more below:

Reports: Seahawks trade QB Geno Smith to Raiders

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