MLB Announces First Major Pro Sports League CBD Deal
There are a lot of big moments coming out of the baseball postseason.
But, one of the biggest stories has come off the field. CBD Company Charlotte’s Web announced a partnership with Major League Baseball [MLB], the first of the four major sports leagues to officially partner with a CBD company. The partnership coincides with the launch of Charlotte’s WebTM SPORT – Daily Edge, which, according to the company, is ” the first broad-spectrum hemp-derived tincture to be Certified for Sport® by NSF.”
For those unfamiliar, CBD is a chemical found in marijuana, but doesn’t contain THC, “the psychoactive ingredient found in marijuana that produces a high.” In 2019, MLB officially removed marijuana from its banned substances list.
“We are excited about the possibilities this partnership offers as CBD becomes a more widely adopted part of the health and wellness regimen of our players and fans,” Noah Garden, MLB Chief Revenue Officer, said in a press release.
— MLB Communications (@MLB_PR) October 12, 2022
“We applaud MLB for being the first-mover in professional sports CBD and are thrilled to welcome their league as a respected strategic partner,” Jacques Tortoroli, CEO Charlotte’s Web, said in a press release. “Bridging our industry-leading brands with science, innovation, and education, this pioneering partnership validates Charlotte’s Web’s core business principle and founding mission to open access to safe, quality and consistent CBD through our proprietary hemp genetics and industry-forging vision.”