Kobe Bryant’s BodyArmor Sports Drink Investment Is Now Worth $200 Million

Looks like Coca-Cola is hopping on Kobe Bryant’s train. Coca-Cola announced that the company is purchasing a stake in BodyArmor.

For Coca-Cola, that means they decided to get their electrolytes the all-natural way from, the fruit juice-based sports drink that boasts superior nutrition and hydration, BodyArmor. Per MediaPost, this stake estimates BodyArmor’s worth will do over $400 million in revenue this year.

Per ESPN, Kobe Bryant bought roughly 10 percent of the company back in March of 2014 for about $6 million.

BodyArmor’s new valuation with the Coca-Cola deal mean’s Kobe’s stake is worth so much more; approximately $200 million, over 30 times his initial investment.

Bryant earned $328 million from his contract with the Los Angeles Lakers over the course of his 20-year NBA career and his bet with BodyArmor has now earned him a little shy of two-thirds of what he earned in the NBA.

BREAKING: @kobebryant’s $6 million investment in @DrinkBODYARMOR is now worth approximately $200 million https://t.co/Z7vuEzpha8

— Darren Rovell (@darrenrovell) August 15, 2018

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