NFL announces first-ever Peacock playoff game for 2023
May 16, 2023, 12:03 PM
INGLEWOOD, CALIFORNIA - OCTOBER 03: A detailed view of the NFL logo is seen at SoFi Stadium during the game between the Arizona Cardinals and the Los Angeles Rams on October 03, 2021 in Inglewood, California. (Photo by Katelyn Mulcahy/Getty Images)
(Photo by Katelyn Mulcahy/Getty Images)
The NFL has announced another major move in the streaming world, this time with NBC’s Peacock.
The league and NBCUniversal announced Monday that the Saturday night game on wild-card weekend next season will be on Peacock. The streaming exclusive contest will take place on Jan. 13 starting at 8:15 or 8:30 p.m. ET. Saturday’s clash will be broadcast on local NBC stations for the two teams involved. It will be preceded by a late afternoon playoff game on NBC and Peacock that will kick off at 4:30 p.m. ET
While terms and conditions have not been disclosed, The Wall Street Journal is reporting a one-year deal for the rights, with the NFL receiving $110 million from NBC.
NFL announced that Peacock will be the home for the first-ever exclusive live streamed NFL Playoff game, presenting an NFL Wild Card Playoff in primetime on Saturday, Jan. 13, 2024.
— Adam Schefter (@AdamSchefter) May 15, 2023
“We had our first season with Amazon [this past year] and I think that with the digital platforms, we’re ready for live sports at scale. And the next step is to step into the postseason,” Hans Schroeder said, NFL executive vice president and chief operating officer of NFL Media. “We like the plan that Peacock and NBC put together. In this case knowing we’re going to have a bigger audience and focused on having the widest reach possible across each platform.”
"The NFL deal with Peacock is MASSIVE"@OfficialAJHawk #PMSLive pic.twitter.com/VBZ2SRpJM5
— Pat McAfee (@PatMcAfeeShow) May 16, 2023
“We spent a lot of time with the NFL and had productive meetings about the proper positioning of that [Peacock] game,” NBC Sports chairman Pete Bevacqua said last week after the regular-season schedule was released. “We think that’s going to be a great combination of using the power of NBC with that late afternoon game and driving that audience to Peacock for the regular-season exclusive game.”
The Saturday slate for 2022’s wild-card weekend featured the San Francisco 49ers and the Seattle Seahawks in the early window, with the Jacksonville Jaguars and Los Angeles Chargers closing out the night.
Click here to read more about the deal with NBC.
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