NFL Christmas games on Netflix set streaming records

Despite blowouts in both NFL Christmas Day games, Netflix drew a record audience of nearly 65 million total streaming viewers in the United States for the Kansas City Chiefs-Pittsburgh Steelers and Baltimore Ravens-Houston Texans matchups, according to Nielsen on Thursday.

The early-afternoon matchup, featuring the reigning Super Bowl champion Chiefs rolling to a 29-10 victory at the Steelers, drew an average of 24.1 million viewers, per Nielsen, while the late-afternoon showdown between the Ravens and Texans — a 31-2 Ravens rout — topped the earlier stream with 24.3 million viewers.

Per Nielsen, they were the two most streamed NFL games in U.S. history, with Ravens-Texans peaking at more than 27 million for Beyonce’s halftime performance.

Netflix NFL Christmas Gameday was a record-breaking day, reaching 65 million US viewers according to Nielsen!

With an average of more than 24 million people watching each game, Chiefs-Steelers and Ravens-Texans are now the top two most streamed NFL games in US history.… pic.twitter.com/m3CVRv41sq

— Netflix (@netflix) December 26, 2024

More on the NFL Christmas Games

Compared to last year’s Christmas Day tripleheader broadcast with CBS, ABC and Fox each showing one game, this year’s doubleheader didn’t experience a noteworthy decline. In the first of a three-season Christmas Day partnership with the NFL, Netflix drew an average of 24.2 million viewers, compared to 28.68 million viewers in 2023.

Among viewers ages 18-34, Ravens-Texans was the most-watched Christmas Day game on record with 5.1 million viewers in the U.S.

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