San Francisco Giants, Cruise announce jersey patch partnership

Aug 4, 2023, 8:52 AM

SAN FRANCISCO, CALIFORNIA - AUGUST 03: Sean Manaea #52 of the San Francisco Giants pitches against ...

(Photo by Thearon W. Henderson/Getty Images)

Sacramento Kings Beat Writer

As teams around Major League Baseball begin introducing jersey patch partnerships, the San Francisco Giants unveiled its addition to their uniforms on Thursday morning.

The Giants announced that the organization has partnered with Cruise, “the leading driverless ride-hail service,” as their first official jersey patch sponsor.

San Francisco manager Gabe Kapler was featured in a video that was released by the team as a way to announce the partnership.

The #SFGiants and Cruise. Together, driving our city towards a safer, more environmentally sustainable future.

Today, @Cruise becomes our first official jersey patch partner. pic.twitter.com/hQckJbCrOZ

— SFGiants (@SFGiants) August 3, 2023

The following is courtesy of a release that was issued by the San Francisco Giants on Thursday

The San Francisco Giants and Cruise — the leading driverless ridehail service — on Thursday announce an enhanced partnership to further serve local residents and businesses, accelerate the electrified transportation system and improve road safety and environmental sustainability throughout San Francisco. This partnership will remain exclusive through 2025.

Cruise will become the Giants official jersey patch partner. The patch pays homage to the iconic Oracle Park archways, a notably distinctive architectural element, located in the right field wall along the Portwalk on the shores of McCovey Cove.

The colorway combines the Giants and Cruise brand colors to form a backdrop inspired by the memorable ballpark sunsets. The patch will be featured on Giants uniforms over the coming weeks, starting with the home (cream) jersey today, August 3. The Giants were supported by WME Sports in the development of this partnership.

In addition to traditional marketing assets, hundreds of electric vehicle chargers will be installed to support ballpark parking facilities – establishing Oracle Park as a leader in the city’s EV charging infrastructure. With access to around-the-clock charging equipment, a fully charged Cruise fleet will provide the public, including Giants fans and Oracle Park event go-ers, with a safe and eco-friendly transportation option.

Today, Cruise fleets have traveled more than three million driverless miles – a distance equivalent to 120 laps around the Earth – to serve the city of San Francisco and provide greater accessibility to iconic, local attractions like Oracle Park.

“Our partnership with Cruise is a natural evolution as we increasingly see Giants fans and local Bay Area residents looking for safer, more sustainable ways to get to and from Oracle Park and all around our city,” said Larry Baer, President and CEO of the San Francisco Giants.

“We are thrilled to deepen our relationship with Cruise as they expand to serve more of our fans across the Bay Area.”

“Cruise is dedicated to providing safe, reliable, accessible transportation to our hometown community of San Francisco,” said Jeff Miller, VP of Marketing at Cruise. “Our expanded partnership with the Giants demonstrates that commitment as we’ll develop hundreds of public electric vehicle chargers in the area.

For our partner patch, we have collaborated closely with the Giants to create a patch that pays respect to the team, the Bay and the great game of baseball.”

This partnership also extends to gameday activations to continue cultivating “nothing like it” experiences at Oracle Park. On select home gamedays in Willie Mays Plaza and the Giants supporter section located in center field, The 415, fans can sign up to take a driverless ride and learn more about Cruise’s efforts in providing trusted mobility solutions, offering more sustainable travel options and redefining accessible design.