NFL To Air First-Ever Black Friday Game In 2023 On Amazon Prime
Oct 19, 2022, 10:10 AM
INGLEWOOD, CA - AUGUST 19: A TV camera with the Amazon Prime Video Thursday Night Football logo during the NFL preseason game between the Houston Texans and the Los Angeles Rams on August 19, 2022, at SoFi Stadium in Inglewood, CA. (Photo by Brian Rothmuller/Icon Sportswire via Getty Images)
(Photo by Brian Rothmuller/Icon Sportswire via Getty Images)
Amazon Prime is bringing the NFL to Black Friday.
The league announced that starting in 2023, Amazon Prime will exclusively stream the newly scheduled “Black Friday game.” The inaugural game is scheduled to take place on Friday, Nov. 24, 2023. Teams will be announced at a later date.
Amazon Prime became the exclusive home of Thursday Night Football this season. Viewers will need a Prime membership to watch the game.
“Thanksgiving is synonymous with football and we’re excited to give our fans another day of NFL action during this holiday weekend,” Hans Schroeder, Chief Operating Officer for NFL Media, said in the NFL’s press release. “Amazon is uniquely positioned to partner with us for this game as Black Friday is one of the most important days of the year for their business.”
𝗕𝗥𝗘𝗔𝗞𝗜𝗡𝗚: Prime Video to stream "Black Friday" NFL game in 2023https://t.co/BqHP2CW42O
— Around The NFL (@AroundTheNFL) October 18, 2022
Despite recent games resulting in poor outcomes — a 12-9 Colts victory over the Broncos and a 12-7 Commanders win over the Bears — fans are still tuning in Thursday nights for football. Through the first five games of the season, Thursday Night Football is averaging just under 11 million viewers.
“Thursday Night Football has already proven tremendously successful on Prime Video, delivering millions of viewers every week, and we’re excited to expand our relationship with the NFL with the inaugural Black Friday game, starting next year,” Jay Marine, Global Head of Sports, Prime Video, said in the press release. “Black Friday is the unofficial start of the holiday season, and we’re thrilled to kick it off with a gift for football fans across the country with this new game.”
