SAN FRANCISCO 49ERS

Super Bowl LVIII most-watched TV show in U.S. history

Feb 12, 2024, 8:08 AM | Updated: Feb 13, 2024, 8:39 am

A general view of Stadium Square during the Super Bowl Live Site/ VIP Party at Marvel Stadium on Fe...

MELBOURNE, AUSTRALIA - FEBRUARY 12: A general view of Stadium Square during the Super Bowl Live Site/ VIP Party at Marvel Stadium on February 12, 2024 in Melbourne, Australia. (Photo by Josh Chadwick/AFL Photos/Getty Images)

(Photo by Josh Chadwick/AFL Photos/Getty Images)

The Kansas City Chiefs’ overtime victory over the San Francisco 49ers in Super Bowl LVIII on Sunday was the most-watched television program in U.S. history, according to preliminary data released by Nielsen and CBS on Monday.

According to CBS, which broadcast the game, the Super Bowl averaged 123.4 million viewers across all platforms, breaking the mark of 115.1 million set during last year’s Super Bowl between the Chiefs and Philadelphia Eagles.

CBS added that 202.4 million viewers watched at least part of the game, breaking the record of 184 million (also set last Super Bowl).

Though Nielsen’s final data will be released Tuesday, Monday’s figures made it clear the game was smash hit for CBS and the NFL. The 120 million viewers who watched the game on CBS was a single-network record. The Paramount+ audience made it the most-streamed Super Bowl, as well, CBS claimed.

READ MORE FROM SACTOWN SPORTS:

The total of 123.4 million also includes viewers of simulcasts on Nickelodeon, Univision, Paramount+, NFL+ and other NFL digital properties.

While the game going to overtime played a role in audience retention, several storylines had much of the country buzzing long before kickoff.

The win was the Chiefs’ third in five seasons, placing quarterback Patrick Mahomes and coach Andy Reid among rare NFL royalty. Mahomes joined Tom Brady and Joe Montana as the only players with at least three Super Bowl MVPs, and Reid became the fifth coach with at least three Super Bowl wins as a head coach.

Las Vegas hosted the Super Bowl for the first time, with Usher performing at halftime. And the game marked the season’s culmination of the Taylor Swift-NFL juggernaut, as the superstar was in attendance to watch her boyfriend, Chiefs tight end Travis Kelce, catch nine passes for 93 yards for his third Super Bowl win.

Up next is Super Bowl LIX, scheduled for Feb. 9, 2025, at the Superdome in New Orleans. Fox will broadcast that game.

Thank you for reading SactownSports.com. Follow us on Twitter and Google News, and subscribe to our YouTube channel.

–Field Level Media

Newsletter

San Francisco 49ers

Deebo Samuel #19, Brandon Aiyuk #11 and Jauan Jennings #15 of the San Francisco 49ers in the locker...

Amiliano Fragoso

Brandon Aiyuk sparks trade rumors after not reporting to 49ers offseason program

The Brandon Aiyuk saga has had its' ups and downs this offseason. Now less than a week out from the draft, no end date is in sight.

5 hours ago

Caleb Williams #13 of the USC Trojans drops back and looks to throw a pass during the first half of...

Amiliano Fragoso

2024 NFL Mock Draft: Who’s the first non-quarterback drafted?

The 2024 NFL Draft is about a week away, so naturally, it's time to mock it out! Here's our 2024 Mock Draft for the entire first round.

1 day ago

Trent Taylor #81 of the San Francisco 49ers reacts after a first down against the Denver Broncos du...

Amiliano Fragoso

Reunion: 49ers sign WR/PR Trent Taylor to one-year deal

The 49ers have signed WR/PR Trent Taylor to a one-year deal Tuesday, bringing him back to The Bay after three years apart.

3 days ago

Brock Purdy #13 of the San Francisco 49ers reacts after a 42-10 victory against the Dallas Cowboys ...

Amiliano Fragoso

49ers Brock Purdy shoots down critics on The Pat McAfee Show

Brock Purdy made an appearance on The Pat McAfee Show Tuesday, having to address the haters one more time entering Year 3.

3 days ago

Brock Purdy #13 of the San Francisco 49ers talks with Tom Brady #12 of the Tampa Bay Buccaneers fol...

Amiliano Fragoso

Tom Brady lists 49ers as possible team in NFL return: ‘I wouldn’t be opposed to it’

Could Tom Brady make his way to the 49ers after all? He didn't rule out a midseason return to football if it makes sense.

7 days ago

Rock Ya-Sin #23 of the Baltimore Ravens looks on in the second quarter of a game against the Pittsb...

Amiliano Fragoso

San Francisco 49ers sign CB Rock Ya-Sin to one-year deal

The 49ers have announced that they signed CB Rock Ya-Sin to a one-year deal Thursday, adding to their secondary depth.

8 days ago

Super Bowl LVIII most-watched TV show in U.S. history