De’Aaron Fox kicks off Curry Brand campaign with UA Phantom 1

Apr 26, 2024, 12:15 PM

SACRAMENTO, CALIFORNIA - APRIL 16: De'Aaron Fox #5 of the Sacramento Kings is guarded by Stephen Cu...

(Photo by Ezra Shaw/Getty Images)

Editor & Kings Beat Writer

De’Aaron Fox and Under Armour’s Curry Brand are reintroducing the UA Phantom 1.

According to a Thursday release from the sportswear company, the UA Phantom 1 is “Under Armour’s solution for the multidimensional athlete looking for a versatile shoe that has the right mix of performance and style.”

As an Under Armour staple since 2018, the Phantom was originally designed for runners but has evolved into a multipurpose sneaker that is used by athletes across all sports and training verticals to level up performance. The Phantom 1 has become the sneaker that athletes grab for everything.

It blurs all lines, knows no boundaries, and is the epitome of multidimensionality. Under Armour is proud to partner with De’Aaron for this campaign as De’Aaron represents the new generation of athletes who exist beyond boundaries and labels, just as the Phantom 1 pushes the industry standard for performance.

Under Armour’s Curry Brand on De’Aaron Fox’s partnership with the UA Phantom 1 – April 25, 2024

Quote from Fox on the Phantom 1’s, courtesy of Under Armour’s release.

More on the De’Aaron Fox-Curry Brand partnership

In October 2023, Fox became the first signature athlete to sign with Golden State Warriors star Stephen Curry’s Under Armour-based Curry Brand.

“To have somebody that believes in what you’re doing, believes in what the brand stands for, and believes in not just being a Curry Brand athlete, but taking that and building that into your identity as a player is special,” Curry said of signing Fox to his brand in October. “And that’s exactly why we chose De’Aaron—he believes in Curry Brand and our mission as much as he believes in himself on the court. I’m grateful to have a partner that is so dedicated to our brand and invested in what our collective future holds.”

Fox’s first signature shoe, the Fox 1’s, will launch this coming fall/winter, per Under Armour.

When is the next Sacramento Kings offseason date of interest?

For the first time in two years, the Sacramento Kings will be crossing its fingers for luck during the upcoming NBA Draft Lottery.

The 2024 NBA Draft Lottery will be held on Sunday, May 12, 2024, in Chicago, where Sacramento will hold the 13th-best odds of securing the top pick.

How the Lottery works: The 14 teams that missed out on the NBA playoffs are eligible for the Draft Lottery. The final odds were determined after the regular season, and tie breaks were settled between teams with identical regular season records.

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