SACRAMENTO KINGS

De’Aaron Fox kicks off Curry Brand campaign with UA Phantom 1

Apr 26, 2024, 12:15 PM

SACRAMENTO, CALIFORNIA - APRIL 16: De'Aaron Fox #5 of the Sacramento Kings is guarded by Stephen Cu...

(Photo by Ezra Shaw/Getty Images)

(Photo by Ezra Shaw/Getty Images)

De’Aaron Fox and Under Armour’s Curry Brand are reintroducing the UA Phantom 1.

According to a Thursday release from the sportswear company, the UA Phantom 1 is “Under Armour’s solution for the multidimensional athlete looking for a versatile shoe that has the right mix of performance and style.”

As an Under Armour staple since 2018, the Phantom was originally designed for runners but has evolved into a multipurpose sneaker that is used by athletes across all sports and training verticals to level up performance. The Phantom 1 has become the sneaker that athletes grab for everything.

It blurs all lines, knows no boundaries, and is the epitome of multidimensionality. Under Armour is proud to partner with De’Aaron for this campaign as De’Aaron represents the new generation of athletes who exist beyond boundaries and labels, just as the Phantom 1 pushes the industry standard for performance.

Under Armour’s Curry Brand on De’Aaron Fox’s partnership with the UA Phantom 1 – April 25, 2024

Quote from Fox on the Phantom 1’s, courtesy of Under Armour’s release.

More on the De’Aaron Fox-Curry Brand partnership

In October 2023, Fox became the first signature athlete to sign with Golden State Warriors star Stephen Curry’s Under Armour-based Curry Brand.

“To have somebody that believes in what you’re doing, believes in what the brand stands for, and believes in not just being a Curry Brand athlete, but taking that and building that into your identity as a player is special,” Curry said of signing Fox to his brand in October. “And that’s exactly why we chose De’Aaron—he believes in Curry Brand and our mission as much as he believes in himself on the court. I’m grateful to have a partner that is so dedicated to our brand and invested in what our collective future holds.”

Fox’s first signature shoe, the Fox 1’s, will launch this coming fall/winter, per Under Armour.

When is the next Sacramento Kings offseason date of interest?

For the first time in two years, the Sacramento Kings will be crossing its fingers for luck during the upcoming NBA Draft Lottery.

The 2024 NBA Draft Lottery will be held on Sunday, May 12, 2024, in Chicago, where Sacramento will hold the 13th-best odds of securing the top pick.

How the Lottery works: The 14 teams that missed out on the NBA playoffs are eligible for the Draft Lottery. The final odds were determined after the regular season, and tie breaks were settled between teams with identical regular season records.

NBA Offseason Schedule

  • Sunday, May 12 – NBA Draft Lottery
  • Wednesday, June 26-Thursday, June 27th – 2024 NBA Draft
  • Sunday, June 30th – Free Agent negotiating window opens (3 PM PST)
  • Saturday, July 6th – Free Agents can officially sign contracts
  • July 12-22nd – Las Vegas Summer League
  • July 27-August 11th – 2024 Olympic Games
  • Friday, September 27th – NBA training camps begin

Thank you for reading SactownSports.com. Follow us on Twitter and Google News, and subscribe to our YouTube channel.

Newsletter

Sacramento Kings

Assistant coach Riccardo Fois of the Arizona Wildcats reacts after a basket during the second half ...

Brenden Nunes

Report: Sacramento adds assistant Riccardo Fois to coaching staff

Italian National Team head coach Gianmarco Pozzecco announced his assistant, Riccardo Fois, will join Sacramento's staff as an assistant.

2 days ago

Zach LaVine #8 of the Chicago Bulls looks on against the Brooklyn Nets in the first half of the NBA...

Amiliano Fragoso

Chicago Bulls Insider can’t fully gauge the Kings’ interest in Zach Lavine

Chicago Bulls insider K.C. Johnson joined The Drive Guys to talk about the Kings and their interest in SG Zach LaVine.

2 days ago

Malik Monk #0 of the Sacramento Kings reacts after making a three-point shot against the New Orlean...

Brenden Nunes

Report: Malik Monk signs four-year, $78-million deal with Kings

According to ESPN's Adrian Wojnarowski, Malik Monk has as agreed to a four year, $78-million deal to return to the Sacramento Kings.

4 days ago

Pascal Siakam #43 of the Indiana Pacers dribbles the ball while being guarded by Davion Mitchell #1...

Brenden Nunes

Why Pascal Siakam didn’t prefer a trade to Sacramento

The Athletic's Sam Amick shared new details around the Pascal Siakam to the Sacramento Kings trade rumors that floated mid-season.

4 days ago

De'Aaron Fox #5 of the Sacramento Kings reacts with teammate Malik Monk #0 after a play in the thir...

Brenden Nunes

De’Aaron Fox says he hasn’t spoke to Malik Monk about free agency

At his kid's camp, De'Aaron Fox shared with reporters that "doesn't ask" Malik Monk about his looming free agency,

4 days ago

De'Aaron Fox #5 of the Sacramento Kings speaks to head coach Mike Brown in a break against the Toro...

Brenden Nunes

De’Aaron Fox appreciates the stability that comes with extending Mike Brown

At his kid's camp, De'Aaron Fox spoke about his appreciation of the stability that comes with extending coach Mike Brown.

4 days ago

De’Aaron Fox kicks off Curry Brand campaign with UA Phantom 1