BASKETBALL

Kevin Durant signs lifetime contract with Nike

Apr 28, 2023, 4:00 PM

Kevin Durant #35 of the Phoenix Suns gestures prior to game five of the Western Conference First Ro...

Kevin Durant #35 of the Phoenix Suns gestures prior to game five of the Western Conference First Round Playoffs against the LA Clippers at Footprint Center on April 25, 2023 in Phoenix, Arizona.

Kevin Durant and Nike have agreed to a lifetime contract, the Phoenix Suns star announced Friday on Boardroom, the media network he co-founded.

“When I first signed with Nike, I couldn’t have dreamed of how far we’d go in this partnership. We’ve done amazing work creatively and philanthropically. We’ve traveled the world together and built a business that will now last forever. I’m excited for the future and honored to be in rare company with this deal,” Durant said in the story.

Durant has been linked with the Swoosh since his rookie season with the Seattle SuperSonics in 2007.

He has 15 signature shoes under Nike and has a 16th set to release in the future.

Durant joins LeBron James and Michael Jordan with lifetime deals under Nike.

“As one of the best basketball players in the world, Kevin Durant has been an important part of the Nike family for the past 16 years,” Nike executive vice president of global sports marketing John Slusher told Boardroom. “We look forward to continuing to serve the next generation of athletes together.”

Durant is averaging 28.4 points, 6.2 assists and 7.6 rebounds through five playoff games for the Suns.

This story was first published by Sactown Sports‘ sister station, Arizona Sports.

Newsletter

Basketball

Ernie Johnson Jr. and NBA Commissioner Adam Silver speak on the court during the 2024 NBA All-Star ...

Brenden Nunes

Report: NBA and Amazon Prime Video ‘have framework for an agreement’

According to The Athletic, the NBA and Amazon Prime Video have the "framework for an agreement" that would begin next season.

2 days ago

JaVale McGee #00 of the Sacramento Kings dbefore a game at Honda Center on October 11, 2023 in Anah...

Brenden Nunes

Free agent JaVale McGee plans to continue his NBA career

After completing his sixteenth NBA season, seven-footer JaVale McGee plans to continue his NBA career. He's heading into free agency.

3 days ago

Stephen Curry #30 of the Golden State Warriors takes a three-point shot against Jalen Green #4 of t...

Field Level Media

Stephen Curry named NBA’s Clutch Player of the Year

Golden State Warriors star Stephen Curry is the second recipient of the NBA Clutch Player of the Year Award, the league announced Thursday.

3 days ago

Malik Monk #0 of the Sacramento Kings celebrates with De'Aaron Fox #5 after a win W during the NBA ...

Joseph Jarosz

NBA expert explains the Kings salary cap if Malik Monk leaves Sacramento

NBA salary cap wizard Keith Smith explains what the Kings will and will not be able to do if Malik Monk leaves.

3 days ago

De'Aaron Fox #5 of the Sacramento Kings looks on after a win against the Golden State Warriors duri...

Joseph Jarosz

De’Aaron Fox promises fans Kings will return to playoffs

De'Aaron Fox knows the Sacramento Kings season didn't end how many expected. And he promises to be back in the playoffs.

3 days ago

PHILADELPHIA, PENNSYLVANIA - JANUARY 12: Harrison Barnes #40, Keegan Murray #13, Domantas Sabonis #...

Amiliano Fragoso

Bleacher Report writer navigates trade avenues for the Kings this offseason

Bleacher Report's Eric Pincus joined The Drive Guys to discuss the Kings' upcoming offseason and what they need long-term.

4 days ago

Kevin Durant signs lifetime contract with Nike