SACRAMENTO KINGS

Redesigned Sacramento Kings team store reopens ahead of Warriors matchup

Nov 28, 2023, 11:13 AM

The Sacramento Kings team store, now called Label K, has reopened at the Golden 1 Center....

The Sacramento Kings team store, now called Label K, has reopened at the Golden 1 Center. (photos courtesy of the Sacramento Kings)

(photos courtesy of the Sacramento Kings)

The Sacramento Kings team store, now called Label K, has re-opened ahead of Tuesday’s matchup with the Golden State Warriors.

Now operated directly by the team, the team announced in a press release the store will “redefine the fan shopping experience with a focus on elevated team fashion apparel collections and accessories.”

“As Golden 1 Center continues to be a hub for entertainment and community engagement, the new team store will enhance the overall fan experience,” President of Business Operations John Rinehart said in the team’s press release. “We look forward to our fans immersing themselves in a world where sports and fashion converge.”

While fans can expect to see traditional sports brands like New Era, Lululemon, Nike, and Mitchell & Ness, the store will also feature apparel from “emerging fashion brands” like Dybbuk, Advisry, Westside Love, and Warren Lotas, among others.

“These partnerships provide Kings fans unparalleled access to limited-edition items and one-of-a-kind pieces, bridging the gap between sports and fashion,” the team said in its release.

Sacramento Kings team store hours

Located at the corner of 5th and L Streets, Label K is open Monday – Sunday from 11 a.m. to 7 p.m. There’s also a new pop-up store located on the ground level of DOCO across from Macy’s that’s open on game days from 11 a.m. to the end of the game.

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